My particular strength lies in a product-focused style that captures emotions through shapes, colors, and light. My passion for staging is rooted in my former career as a fashion designer, which continues to infuse my work with a unique touch. In addition to that, I have a deep appreciation for documentary photography — I love capturing authentic moments and telling real stories through my lens. This balance between artistic staging and honest documentation defines my creative approach.

As a multi-disciplinary artist, I approach art direction as both craft and intuition — a space where photography, concept, and emotion converge. I create more than just visuals; I shape emotion. I understand how light falls, how color breathes, how form carries tension or lets it go. To me, art direction is a silent language — one that speaks through texture, rhythm, and nuance. It's a way of crafting worlds that resonate beyond the eye, reaching into something deeper.